Internet Marketing
So you have a great website, but is it attracting new business the way you had hoped?
With billions of other websites it can be difficult to be seen on the Internet. This is where Internet Marketing steps in, by first ensuring your website can be viewed by the widest possible audience, then promoting your website through paid adverts, natural search rankings and email marketing.
Website Audit
before investing in any Internet Marketing it is essential that have problems with the website are resolved. ur website audit services identify any areas that may reduce your audience either because the code (XHTML, CSS and JavaScript) is invalid, it does not render correctly in different browsers, operating systems or devices, it can be correctly indexed by search engines and it complies with the Accessibility Guidelines.
More about Website Audit Services
Search Engine Optimisation (SEO)
Once any coding issues have been resolved, your website then needs to be optimised for search engines. This involves finding the correct phrases to target based on your business, what people search for and competitor analysis. The trick is to target phrases that are commonly searched but a\re not so competitive that your website can acheive high rankings. Once this keyword anlysis is complete, your website then needs to be optimised for those phrases so search engines rank your website high for them. This will ensure that poeple searching for those phrases are drawn to your website.
More about Search Engine Optimisation
Search Engine Submission (SES)
The next step is to submit your website to the search engines so they will index your website. We submit your website to over 3000 search engines on a monthly basis.
More about Search Engine Submissoin
Pay-per-Click Management (PPC)
If you need to drive traffic to your website while it rises through the natural search ranks, we can set up and manage and pay-per-click advertising for you. We can review the best marketing spend for your business and typically this would be with one or more search engines such as Google Ad Words campaigns.
More about Pay-per-Click Management
Email Marketing
Whether you are sending periodic email newsletters to clients, or as part of a marketing campaign, our bulk email services are flexible, informative and cost effective. Online tools make it simple to create and manage your campaigns, spam testing tools help prevent your emails being trapped by Spam Filters, Client Testing Tools help check your emails can be read and real-time statistics give feedback on who opened the emails, which bounced and if anyone identified it as spam. Automated Refer a Friend, Subscribe and Unsubscribe options make this the best email marketing tool.
