Email Marketing
Whether you are sending periodic email newsletters to clients, or as part of a marketing campaign, our bulk email services are flexible, informative and cost effective.
Sending, managing and analysing your bulk emailing just got a whole lot easier and available online 24x7 360 days a year.
- Create and send email campaigns
Import your custom emails with a single click and use our integrated testing tools to make sure they look great in all email programs. - Manage lists and subscribers
We take all the pain out of list management by handling the messy stuff like bounced emails and unsubscribers automatically. Whether you've got a small list, or need to get your hands dirty with segmenting and personalization, we've got you covered. - Reporting and analytics
Great looking reports that allow you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI with our Google Analytics integration.
Creating Your Emails
You can create your email designs using your favourite tools and then import them into your account with the click of a mouse. You can easily turn any email design into a simple, re-usable template for future emailing. We don't impose any design restrictions, and you won't find any ugly 'powered by' logos or branding either. What you do get is all your campaign images hosted at no additional cost.
Don't feel creative? For a small charge we will build your email templates for you so you can concentrate on what you want to say.
Single click design and spam testing
Testing your design in all the different email clients is the most frustrating part of sending email campaigns, either because it is a very time consuming process or because most people do not have the resources to test every email client and SPAM filtering software.
Our design and spam testing tool changes all that by doing the hard work for you.
Send free tests to any address you like, or for a small fee (and a single click) see your email as it appears in over 20 different email clients like Lotus Notes, Hotmail, Outlook 2007 and AOL.
After all, why send emails that cannot be read!
Managing Emails Lists
We take all the pain out of list management by handling the messy stuff like bounces and unsubscribes automatically. Whether you've got a small list, or need to get your hands dirty with segmenting and personalization, we've got you covered.
Never touch a spreadsheet again
We automatically handle all new signups, unsubscribes, bounces and even spam complaints for you behind the scenes. Keep on the right side of spam laws without having to think about it.
Every email you send includes a single-click unsubscribe link and our preference centre feature lets your subscribers manage their own subscription. We handle the ugly side so you can focus on what you do best.
Customize the signup and unsubscribe process for every list
You can create as many different lists as you need. You only need to pay when sending a campaign, so list management is free. Better still, you can completely customize the signup and unsubscribe process for each list. Copy and paste the signup code, set your own landing page for new signups and send your own welcome emails when they confirm their subscription.
Target groups of subscribers and make it personal
You can easily extend your lists to capture anything and everything about your subscribers. Whether it's address, phone number or favourite lipstick. Not only that, but you can easily personalize your emails with any of the custom data you've captured.
Want to get even fancier? You can build segments in your list that target a specific type of subscriber. These can be based on any subscriber demographics
you've captured as well as past campaign activity, such as only those subscribers that opened the last 3 emails or clicked a specific link.
Reporting and Analytics
We provide a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI
Warning, the refresh button can be addictive
The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it. See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam.
From big picture to close-up
Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.
Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?
All this and more is at your fingertips for every subscriber in your account and is updated in real-time.
Compare campaigns and spot trends
Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time the data really shines.
By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send.
By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.
Pricing
Our pricing is really very simple - you only pay when you send an email campaign.
- No setup charges
- No monthly costs
- Just a flat delivery fee of £10, plus a send charge for each recipient
So to send an email to 5,000 people would cost £10 plus (5000 x 1 pence), just £60 (based on buying credits at a 1 pence bulk discount rate).
Big discounts for big senders
We offer big discounts to big senders. If you're a big sender or want to avoid lots of small transactions, we offer a pre-purchasing service where you can buy email credits in advance. You can use them any time you wish for and they never expire.
|
Send Credits |
Price per credit |
|
First 50,000 |
5 pence |
|
Next 50,001 - 100,000 |
4 pence |
|
Next 100,001 - 250,000 |
3 pence |
|
Next 250,001 - 500,000 |
2 pence |
|
Next 500,000 + |
1 pence |
Every time you buy credits, the first 50,000 are 5 pence each, the next 50,000 4 pence each and so on. So if you know you will use the credits up, it's best to buy them in one big transaction.
|
Optional Extras |
Price |
|
Email Templates |
£500 per-template |
|
Test your email |
£5 per-test |
|
Managed Service |
£400 per-bulk send plus standard campaign costs |
Please note all prices are in pounds sterling and exclude VAT where applicable.
Getting Started
Download our bulk email fact sheet for more information.
Bulk Email Marketing Fact Sheet
